Joan Kingsley and Dr Sue Paterson are authors of The Fear-Free Organization: Vital Insights from Neuroscience to Transform your Business Culture, a pioneering new book that draws attention to the need for senior staff to appreciate how fear may be ruling their businesses and how this is affecting their teams, prohibiting the development of new ideas, creativity and unlimited potential. Available from £29.99 from all good booksellers and the Kogan Page website.