Paula Cruise

I’m a Chartered Psychologist and HCPC‑registered practitioner with over 20 years’ experience helping people understand themselves and lead with greater clarity. My background includes senior roles at Barclays, The Myers-Briggs Company, and Deloitte, where I specialised in behavioural science, psychometrics, and leadership development. I bring a blend of academic rigour and real‑world insight, with published work on trust, personality, skills, and learning outcomes. Areas of Expertise I bring deep expertise in: • Personality, ability, and cognitive assessment - Expert-level interpretation and application of psychometrics to illuminate strengths, blind spots, and behavioural patterns. • Leadership development & executive coaching - ICF-certified coach supporting senior leaders through complexity, crisis, and high-stakes decision-making. • Organizational change & transformation - Designing behavioural systems, leadership architectures, and culture interventions that drive measurable, sustainable change. • People analytics & behavioural insight -Translating data into practical strategies that strengthen leadership, reduce risk, and improve performance. How I Work: My coaching is grounded in evidence, shaped by lived experience, and tailored to each leader’s context. I help clients: • Understand the behavioural patterns shaping their impact • Strengthen decision quality, influence, and communication • Navigate uncertainty with clarity and composure • Build leadership habits that endure under pressure • Align personal effectiveness with organizational goals Sessions are structured, reflective, and deeply practical - designed to create insight and momentum from the very first conversation. Who I Work With • Senior leaders and executives • Founders and entrepreneurs • Leaders navigating transformation, restructuring, or rapid growth • Individuals seeking deeper self-awareness and behavioural change • High-achieving professionals preparing for expanded scope or new roles What You Can Expect Clients describe my style as warm, grounded, and incisive. I provide a balance of empathy and challenge. I bring scientific depth without jargon, and practical clarity without oversimplification. My goal is to help you understand yourself more deeply, lead more intentionally, and create meaningful, lasting change.